Corporate
Rebranding

Happify Health. Twill. Twill health.

Re-Naming and Re-Incorporation
Brand Architecture
Visual & Verbal Design Systems
Product Naming
Brand Playbook
Photography
Marquee product re-design
Office Design
Mission, Vision, Values
Learning & Development Curriculum

Partner: Proto

Happify Health. Twill. Twill health.
The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto Innovation.
A billboard: "We connect technology & humanity to weave together different threads of healthcare so everyone can access the care they need. Twill, the intelligent healing company™. twill.health." The Intelligent Healing Company. Twill. Rebrand. Scott
The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto Innovation.
Billboard with multicolored lines pointing to 'twill,' labeled 'The Intelligent Healing Company,' and the phrase 'Making the complex simple with connected care.' The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto In
Framed poster on concrete wall with colorful lines and text "You" in the center, featuring a motivational message about growth and teamwork. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto Innovation.
Framed poster on a slatted wooden wall with plant, listing words such as "Need," "Care," "Community," "Data," and "Technology," followed by a brief paragraph and the word "twill" at the bottom right. The Intelligent Healing Company. Twill. Rebrand. S
A spread of pages from the "Twill Playbook" showcasing design elements, color palettes, graphs, and text in a clean layout. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto Innovation.
Color branding guide for 'twill' with logos in Spacesuit Orange and Heritage Blue. A color wheel and gradient bar illustrate hues from 0 to 360, highlighting specific shades like Cognitive, Transitional, System Wide, and Focused. Includes hue, saturation, and brightness scales.

Twill Sequences Explainer

Four cards from Twill offering digital-first care journeys for MS, Psoriasis, Mental Health, and Pregnancy, each featuring abstract wave designs in different colors. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Prot
The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay.
Open package with instructions and an orange pen branded "Twill" on an orange background. The instructions are titled "Clear Your Head Thread." The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto Innovation.
"Intelligent Healing" text with an orange abstract swirl background. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto. Proto Innovation.
Child in yellow dress holding an adult wearing a red shirt with text 'Curated care. Precisely delivered.' and the logo 'twill'. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay.
Person with long blonde hair, wearing a striped shirt, raising one arm with a tattoo and looking upwards. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay.
A meno-positive approach to midlife. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay.
Twill Therapeutics. Build your perfect morning mental health routine. Proven techniques from clinical experts. All from the Twill Therapeutics App. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay.
Twill Therapeutics. Build your perfect morning mental health routine. Proven techniques from clinical experts. All from the Twill Therapeutics App. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay.
Twill Therapeutics. Build your perfect morning mental health routine. Proven techniques from clinical experts. All from the Twill Therapeutics App. The Intelligent Healing Company. Twill. Rebrand. Scott Witt. Gareth Kay. Proto.