Twill
(Formerly Happify Health)

Photo Art Direction
Masterbrand Content Library

Artist Collaborators:
We Are the Rhoads
Finn Beales
David Needleman

Role
Chief Brand Officer
Creative Direction


About
Let’s face it: most Healthcare photography is pretty terrible. We wanted to change that by bringing a higher fidelity of work to market. So we set out to completely rebuild a new corporate photography library with original commissions, replacing more than 3000 legacy images. Here is a sample of some of the original works from the photo team in the Brand Studio.

Previous
Previous

Untangling Healthcare

Next
Next

Photo Art Direction / Apple