Twill
(Formerly Happify Health)
Photo Art Direction
Masterbrand Content Library
Artist Collaborators:
We Are the Rhoads
Finn Beales
David Needleman
Role
Chief Brand Officer
Creative Direction
About
Let’s face it: most Healthcare photography is pretty terrible. We wanted to change that by bringing a higher fidelity of work to market. So we set out to completely rebuild a new corporate photography library with original commissions, replacing more than 3000 legacy images. Here is a sample of some of the original works from the photo team in the Brand Studio.


























