Twill (formerly, Happify Health,
acquired by Dario Health)

Overview

Define and lead the Brand and Creative disciplines for a high-growth digital health technology company; building capabilities, process, teams and culture.

Corporate Rebranding

Naming, Re-Incorporation, Brand Architecture, Visual & Verbal Design Systems, Product Naming, Brand Playbook, Photography, Marquee Product Re-Design, Office Design, Mission, Vision, Values, Learning & Development Curriculum

Results

- Built and scaled a Brand Studio from 0 to 17 FTEs

- Initiated and led a corporate rebrand that drove a 50%+ increase in brand recognition, preference, and NPS within the first 90 days, resulting in the successful acquisition of multiple marquee clients

- Repositioned and trademarked key corporate IP, including product portfolios and GTM offerings, to strengthen brand identity and market differentiation

- Developed naming and brand positioning for the world's first Prescription Digital Therapeutic for Depression and Anxiety (Ensemble), to enter an FDA clinical trial

- Lead B2B and B2C marquee product re-designs (Twill Therapeutics, Twill Care)

- CB Insights Digital Health 150, 2x

Role — Chief Brand Officer

Twill Rebrand Launch Video, 1

Twill Rebrand Launch Video, 2

Digital Therapeutic Explainer
(Happify Health, pre-rebrand)

B2B Explainer
(Happify Health, pre-rebrand)